4 Digital Marketing Strategies for your business
Online marketing is on its top. Most Running businesses in this era are not an easy task. Where everything is going online, having your business presence on digital platforms is essential otherwise it may keep you behind the race. For this, you need a digital marketing strategist and right digital marketing services where you can get good returns of investment and accurate results which you actual wants and your business needs.
Bringing clients to the website, creating a brand image of the business, increasing followers and sales with the right implementation of marketing strategies for business is essential.
Here to keep you ahead of the competition we are mentioning the 5 must-have digital marketing strategies for your business. Implement these strategies to grow your business and to increase your sales.
- SEO – It is widely known as search engine optimisation. It’s a process of bringing traffic on your website through free, organic methods from search engines. It’s a constantly evolving science which needs continuous awareness to succeed in it. It is majorly segregated into four – Technical SEO, On page SEO, Off page SEO and Advance SEO. However, paid seo is also there to bring traffic to your website.
Process starts from technical seo which includes website audit and making the website seo friendly. It is essential to make your website seo friendly and user friendly both. Here SEO friendly means – making mobile friendly website, deleting the extra pages, reducing the loading time of website, increasing the website page speed and more. Whereas user friendly means right and easy navigation of the website, with good look and feel.
Onpage seo includes – Putting optimised Seo content with optimised images on the website, using keywords properly, tags rightly, resolve the canonical issue, broken links, 301,302,404 error and so on.
Off page seo includes – Doing all the process to bring the traffic from different sites, websites, directories, etc. This includes backlinks, guest blogging, article submission, blog commenting, social bookmarking and so on. Don’t forget SEO is the core of digital marketing services.
- Content Marketing – Well, you have heard this several times – ‘Content is King’ and that’s completely true. With the changed algorithms search engine now works on content. Google gives priority to the content. The more informative, lengthy, researched, detailed content, the better it is for user the more easily it ranks on Google. Well, content itself holds three steps Content Strategy, Content Marketing, Content Writing.
Content strategy includes planning, and researching which type of content should go live. For this deep understanding of the target audience is essential, writing content according to buyer’s personas. Content marketing is selecting the platform where you can target your audience and writing accordingly. Putting yourself in the shoes of buyers and solving their pain points by giving them solutions via your services or products.
Content writing means writing the content which appeals to the users. Editing is also essential these all comes in content writing part. This is also a major part of digital marketing strategy. Sending the right content to the right audience at the right time helps you to grab the attention of the target audience.
- Social Media Marketing – Having a presence on social networking sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest etc is essential. Create, Post and Disseminate valuable content consistently on social networking sites, informing your customers with valuable and informative content is essential. This helps to grow your digital presence, followers. You will get the best results if you follow this mantra –
“The Best way to sell something – don’t sell anything. Earn the awareness, respect & trust of those who might buy”.
Connecting with your target audience via social media platform helps you to mark your presence in the minds of your customers. Later those audience converts into your loyal customers.
- Email and SMS Marketing – After all these tactics, still emails and SMS works wonders which you can’t even think of. Sending SMS and Email to your loyal customers, target audience and prospectives is a nice idea. Email marketing and SMS Marketing helps you to acquire, engage and retain your customers. Research says such kind of marketing is still helpful. Through this you can send personalised SMS and Email to your customers which helps you in revenue growth.
By inclucating these digital marketing tactics in your business will help you in expanding your business and increasing your revenue. To get the best digital marketing services in Indore contact us.